The last two years in general and the current season in particular, received an overwhelming influx of tourists in the region, never experienced before. Notwithstanding the fact that every entering vehicle is scrutinized before entering the valley, interrogated by a check post almost every 50 kms, it was something the new generation of tourists were willing to undergo to quench their thirst and witness the brilliance of the valley.
An average hotel charges approximately 1000 PKR for a double-room during the off-season while charges for a similar room soar to a whooping 6000PKR during the peak season. The season kicks off with the announcement of summer vacations in schools and colleges and lasts till the end of August, providing a healthy window of three months when the hotels are able to make enough to sustain the winter stretch of low turnout.
Trudging along the Swat River, the road was completely washed away by the floods of 2010 and the current road, dug out a few meters away from the old one, is rugged and tiresome. Yet, this was not enough to deter the enthusiastic tourists from heading towards the scenic valley which has remained off-limits for almost five long years.
The valley is accessible throughout the winter season as the road is kept clear by the machinery provided by Army and the hotels will also be entertaining the guests through the gruesome winters in the valley.